Ludovica Serafini + Roberto Palomba, architects and designers, founded Palomba Serafini Associati in 1994 in Milan. They deal with architecture, interior design, industrial design, fashion and yacht design. Their distinctive hallmark has emerged from the capacity to combine a contemporary vision of society and user needs, with an extensive knowledge of the historical and cultural roots of design, producing results that blend the past with the future. In its 30 years of activity, their projects received more than 70 awards and international recognition such as Compasso D’Oro, Elle Decoration International Design Award, Red Dot, Design Plus, Good Design Award, German Design Award, Ahead Award with which they won the first prize for the best European hotel. They plan architecture and exhibitions all over the world and they collaborate with, and are art director for, some of the most accomplished international design brands such as Artemide, Benetti yachts, Bisazza, Fratelli Rossetti, Giorgetti, Kartell, Maserati, Poltrona Frau, Richard Ginori, Samsung, Versace Home, Zanotta. The Orchid collection was designed by Ludovica Serafini+Roberto Palomba exclusively for JANUS et Cie.